Product Proposal
1. Who is the client, or company you are representing?
My
main client for this product advertisement is women who like fashion and wearing jewelries. The company of the watch that I will be representing is Versace a
well-known Italian company. They are also popular for having a symbolic print
and bright colors with style and for its contemporary designs.
2. What is the product?
I
decided to take a photo of a Versace metallic mini vanity watch for my chosen
product from the company. I choose this product because it looks simply, and it
has that sophisticated effect. The design pattern of the product is very
refined and gives elegance to it. They also use the logo to represent the 12
number which make it more visible to the eye of the consumer and they also insert
the country where the product was made across the logo and name.
3. Who is the target audience?
My target audience are women between the age of 18-50. In this
generation, most teenagers like to wear branded products and will spend a lot
of money just to look more like an adult, while adults like wearing jewelries
such as watches as they want to look more professional and it really adds to
their fashion styles.
4. Where would you expect to see this advertisement?
I
expect to see this advertisement anywhere online such as in social media
applications and in the main website of the product. This advertisement can
also be found in brochures or fashion magazines and can be advertised in
different places such as at the airport duty free section and shops around the
city center e.g. Brown Thomas.
5. What kind of lighting are you going to use to make this look professional?
To
make the product image look more professional I will have a white background
and I will be focusing on the middle part of the watch where the important part
is located such as its brand symbol, name the time and product design. I will also use a bright fluorescent light
because it gives a white and clear lighting for my product rather than using an
incandescent lighting which will provide a yellow effect on the image that will
make the image not as good as I want to. I am aiming to have a white and clear
background. I also use some plain and reflective paper to give effects and
better lighting.
I also did some research about how to take shots of watches:
https://www.fratellowatches.com/10-tips-for-better-watch-photography/
6. What props do you need?
The props that I will use is an A3 white paper for the field and
background. a reflective silver paper that I purchased to create mirror effect
shadow of the product.